I am an Irish Catholic lawyer from Cleveland, Ohio. You probably wonder why I chose to establish a new cigar line. Well, I will tell you. I was going through a divorce in 1997. I quit drinking alcohol to save my marriage. I had so much time on my hands I didn’t know what to do with myself.

A friend of mine who had already gone through a divorce sent me a cutter, a torch, cigars, and told me to try them and to find a local cigar store to hang out in which is what I did. I had never smoked tobacco before this. I started to spend a lot of time in cigar stores.

It was great! It became my social life. I quickly realized that I could open and run a cigar store successfully. I approached the local cigar store owner about a new venture. He was not receptive so I decided to do it on my own.

The original plan was to open a chain of retail stores. Fortunately I found a very good partner who is honest and hard working. We opened the first and only store and it was successful. I soon realized that I did not want to be involved in a chain of retail stores. I decided to establish and blend my own line of cigars.

The goal in establishing Perseo Cigar Company was to create a unique blend of tobacco, combine that unique blend with high quality construction to create a new brand of cigars which are complex and have a delightful taste which is consistent and priced so that everyone can afford to indulge in smoking ROXOR daily.

We decided to go to Estelli, Nicaragua to find a manufacturer and blend. After months of experimentation with blends, soliciting opinions on variations in blends, tasting and testing and more tasting we reached our goal.

The next step was to name the cigar. We assembled a legal team for trademark, copyright, and legal protection for the brand. We searched and searched for a name. We read history books, researched at the library, talked to anyone who would listen and brainstormed. We envisioned a Spanish or Cuban nobleman. Every name we came up with was unavailable. The mega tobacco companies had reserved and protected every name imaginable. We decided to abandon the traditional approach to our brand name and traditional packaging and develop a New, Unique Name, Label, and Packaging. This was a calculated risk but worth it.

ROXOR was born. ROXOR is a polynome which means it is pronounced and spelled the same forward and backward.

We decided to use vibrant bold colors and a high gloss, black box. The presentation is stunning.

All tobacco is aged at least 3 years – most longer Roxor is priced at $5.20 to $6.40 so that everyone can make this their everyday cigar. Packaging spectacular -- draws your attention to ROXOR – peaks interest. Once you feel and taste the cigar you realize the quality of the cigar equals that of the packaging.